"Hospitality in hand, Bulgaria is the next little thing on the international travel scene. The Balkan nation joined the European Union on Jan. 1, with blue flags waving in the streets on New Year's Eve, yet only in recent years have tourists ventured much beyond Black Sea beach towns and into the Ohio-size expanse of rose farms, medieval monasteries and Roman ruins. Visitors, especially Western Europeans, are flocking to ski resorts in the Rila and Pirin mountains and have even sparked a property boom in Bansko, where investors are scooping up cheap vacation homes."
Source: Time